BRAND:
QUASAR
YEAR:
2024
EXPERIENCE:
UX/UI
about.
In this semester-long group project, we researched, designed, and prototyped a user interface car screen and cluster for an electric car. Our goal was to create design solutions that simplify interactions with the car screen. To showcase how our design works in various scenarios, we prototyped three distinct use cases. Using a simulated setup with a car rig, a monitor for the cluster, and an iPad as the car screen, we tested our designs and developed solutions tailored for real-world application.
To start the project, we first analyzed and tested the user interfaces of two different cars and experienced their functionality firsthand. This allowed us to gain insight into the mechanics of a car screen, identify areas for improvement, and draw inspiration from features we found effective. Then, we incorporated real-world data into the interface design, by distributing a survey across various forums. A total of 24 participants completed the survey, and the collected data along with its interpretation is detailed below on the empathy map.
development.
After gathering all our research and data, we started designing. From 5 different UI designs from each member, we narrowed it down to one design as our foundation and incorporated elements from everyone else's designs that we liked, creating a cohesive blend of all our ideas. We created several variations of the design and refined them further to develop the final layout.
branding.
While we further developed our designs, we also created a brand for our car—Quasar, inspired by the astronomical term referring to "a massive, distant celestial object that emits immense energy and appears star-like through a telescope." This concept perfectly aligns with the vision for our car and its interface—a powerful, futuristic system designed to comfortably and intuitively transport users from point A to point B with speed and ease.
Our logo is an abstract representation of a quasar and its emission lines—gaseous spouts radiating from the center of the celestial body. These spouts cleverly form the stem of the "Q" in Quasar.
process book.
Below is a process book featuring a video with the prototyped designs along with a detailed explanation of each screen page.
